What is 'Financial Planning'?

One of our original goals for The Long Run Blog was to explain or examine general misconceptions about money. In my introductory post, I wrote

"financial decisions are becoming more complicated and more important to one's well-being at the same time. Traditional pensions are disappearing while self-directed 401Ks are on the rise. Businesses, salespeople and politicians twist, bend and contort economic statistics to sell you products or ideas. How can we tell fact from fiction?"