Tuesday, June 30, 2009

The Amazon Tax

In these cash-strapped times legislators everywhere are trying to find creative ways to raise revenue. California, for example, is issuing IOUs to help temporarily ease its cash crunch. Lawmakers in both Rhode Island and North Carolina are trying another tactic: they are trying to tax the internet.

Before we pass judgement, however, a little background is in order. Way back in the mid 1990's, when the nascent internet was just developing "ecommerce" in earnest, Congress decided it was best not to tax the internet so as not to nip in the bud the growth engine that ecommerce was deemed to be. State legislatures were and still are very worried about lost sales tax revenue. If a company has no physical presence in your state, the state can not collect sales taxes from it. So when Amazon ships a book from Washington to Colorado, Colorado can not collect sales tax because Amazon has no presence in CO. Washington does not tax Amazon's sales (unless in WA) because the shipment to CO is inter-state commerce, protected from tax by the Constitution.

The more sales that go online across state-borders, the more sales tax revenue is lost. The effect has not been hugely significant as the economy and sales grew across the board while ecommerce is still a relatively small slice of the pie. Now that the economy is faltering and state revenues are being pinched, legislatures are reviving ideas of how to claim a physical presence of online retailers in order to collect sales taxes.

How can a state tax a retailer with no physical presence in-state? Way back in 2008, New York passed a law that required online retailers to collect sales tax if they have affliates in the state. "Affiliates" are marketing arrangements where someone posts a link to a product and receives a sales commission when someone buys it through their link. If a New Yorker, say "Paul", lives in Manhatten and refers people to Amazon to buy his book as an affiliate, Amazon has enough physical presence in the state (according to the law) that it must collect sales tax for all purchases in NY.

Naturally, Amazon challenged this "Amazon Tax" in court, arguing the affiliates were not employees and that Amazon still has no physical presence. Not long after, the case was rejected by the New York Supreme Court, handing Amazon a major defeat. It now collects sales tax in NY. (I don't know if they appealed to the U.S. Supreme Court and where that may stand. Amazon has called this "unconstitutional".) Rhode Island and North Carolina are trying to enact such a law presently. Amazon, in a preemptive strike, closed all affiliate accounts in these two states immediately in protest. It is interesting that Amazon feels the affiliates in NY were important enough to keep.Apparently, RI and NC are small potatoes.

Thinking about this, are affiliates really a physical presence? Is there any difference between having an affiliate or purchasing adwords on Google? What if you have a billboard in state? It seems this affiliate business is a backdoor approach to taxing interstate commerce and not a good way to go about it. I have always believed "the ends generally do not justify the means" such that the solution should directly address the problem rather than in some roundabout way.

Whatever the law's tactic resorts to, the more important question is whether online retailers should be taxed or are the exempt by way of interstate commerce? Note that taxing interstate commerce is unconstitional, but sales tax on goods purchased is not. A state has every right to tax something bought in another state. Known as a "use tax", most states require self reporting of these purchases. Think of buying a car at a dealer right across the state line. This happens all the time and you pay the sales tax based on where you register the vehicle. (Car sales are specifically tracked because of the large ticket price; if you bought a $300 lawnmower, no one would report you). Technically, New Yorkers by law should have been paying sales tax on those Amazon books anyway. The interstate tax ban has only to do with taxing "imports" or "exports" between states, not broad consumption taxes. This means that Amazon and other online retailers have been exploiting a loophole as a cost advantage- to the detriment of local commerce and tax revenues.

My conclusion is that sales taxes should be levied and collected on online sales. The problem is that collection can't be enforced on the out-of-state retailer. The Supreme Court ruled on this very issue with regards to a paper catalog retailer in 1992 (remember catalogs?). They agreed it would be too complicated to collect specific taxes for 7,500 jurisdictions. Of course, this was in 1992- right before the internet exploded. Software that does just this was developed and now powers many retailers. It is no longer an administrative burden and no more difficult than processing credit cards. Unfortunately, Congress needs to pass legislation settling the issue since states don't have jurisdiction. What Congressperson is going to propose a bill that will unpopularly support sales taxes on behalf of states and not even the Federal government?

6 comments:

  1. It most certainly would be an administrative burden. Large online retailers could easily handle the necessary paperwork - registering with all of the states, collecting the taxes, tracking the changes to what each state considers taxable and all the rates across all 7500 jurisdictions, filing all the returns. But mandating sales tax collection would significantly raise the barrier to entry for small online sellers. I used to run a small side business out of my home, and just the paperwork for dealing with my own state and locality was enough to make me give it up after a while.

    An online storefront company could (assuming the law allows it) handle all that for a small retailer, but they would do so for a price. It will just make it that much harder for small businesses to succeed.

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  2. "It most certainly would be an administrative burden". Yes, it would take some administrative effort, but how much and at what cost? ADP and Paychex handle payroll- for a fee- regardless of how many employees a firm has and where they live, each with individual withholding, benefit and 401k options. They maintain an up-to-date database full of withholding data, it would be the same for sales tax info. That fee and effort is quite reasonable.

    Congress could make it a requirement that each jurisdiction keeps the official table (say maintained at the IRS) up to date- I'm sure the jurisdictions would comply. Simply saying it would be a burden is no excuse. Income taxes are a burden too, we all still pay them.

    I should add that several of these laws specifically exempt small merchants.

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  3. Hold on - how big is this really? Let me try a guess and then maybe we can all chime in to get better numbers - a lot of the data below is 100% guess

    (0) Only look at consumer spending, not business-to-business
    (1) Amazon had $20bn in sales 2008. Expected to grow about 20%. Let's say, $40 billion in the foreseeable future, 5-6 years out
    (2)Let's assume that they have 10% of all internet sales (I have no idea, happy to be corrected, just laying out a logic here). So $200bn total consumer sales today,$400bn total in the future over the intertubes
    (3) Average sales tax - 7%. Some states have no sales tax, even some states with sales tax do not tax everything. So this is probably high. Leads to $14bn total sales tax lost today ($28bn in a few years)in consumer internet sales
    (4) California Sales & Use tax - $27bn (from here: http://www.ebudget.ca.gov/pdf/BudgetSummary/RevenueEstimates.pdf)

    So the sales tax lost is/will be in order of a whole state sales tax income. I should mention that 5 minutes ago when I started this post, I thought it would be a whole lot less......

    (5) If we assume that California has 15% of all consumer spending (based on number of people), and thus 15% of of all consumer-based sales tax, We get about $180-200 billion sales&use tax in the U.S., which means that consumer internet sales reduce the overall sales tax income by about 10%, give or take

    (6) Sales tax in California (same link) is about 25% of total state revenue. So total state income is down about 2.5% due to this.

    My judgment: not insignificant given the tight budgets

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  4. Great analysis, dorfl68. That 2.5% is not insignificant!

    Numbers aside, I posted about this because Amazon and consumers have been getting a "freebie". No matter what you think of taxes, Amazon, or etailing, these taxes ought to be paid on web transactions and currently are not. I have noticed that when people first hear about this issue, they tend to very quickly side with Amazon. A more careful examination shows this to be inconsistent with the facts.

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  5. Sales tax rules are a lot more complex than payroll taxes. More automation would help somewhat, but would also involve making sure that every item in an online store is categorized appropriately for whether it is taxable or not based on each jurisdiction's specific rules.

    This could be eased, too, if states adopt the uniform sales tax code that has been floated recently by some states (www.streamlinedsalestax.org). That group commissioned a study by PWC on the cost of compliance under current rules (as of 2004), and the overhead looks pretty significant. The results of that study are published on their website.

    I'm not disagreeing that internet sales are a loophole in sales and use tax collection enforcement, I just don't think that the administrative burden can be that easily dismissed.

    And maybe the libertarian side of me just finds it a bit irksome that states are looking first at raising more revenue, rather than cutting costs and generally managing their money in a way that makes it easier for them to ride out the ups and downs of the economy. So I'll admit to some bias in my thinking. :)

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  6. Oh, cool! This replying to comments directly (nested feature) must be new.

    Anyway, you are right that the sales tax is more complicated than payroll. The software does already exist and I can't imagine those taxing jurisdictions not complying with some sort of uniform sales tax code if it means additional revenue.

    There is a fair, relatively simple fix to this loophole even though none of us really want to pay more. I'm all for more fairness and less distortion when possible.

    And I completely agree with the way states manage their revenue! That will be another topic to discuss someday. In fact, I have my own counter-cyclical policy ideas to help, but politics being what it is, I'm not counting on any meaningful change coming soon. Meanwhile, I see anecdotal signs that even very tax-and-spend states are hitting the limits of their socialism- people are getting tired of it.

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